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SEO Expert
Search Engine Optimization Expert Certification
Boost up Program for Mastermind & Growth Hack
On Campus
Course Duration- 180 Hours
Internship Plus
Course Objectives:
Understand SEO basics: crawling, indexing & ranking.
Learn keyword research and content optimization.
Build quality backlinks to boost domain authority.
Optimize site speed, performance & mobile-friendliness.
Industry Readiness Certification Programs
Module 1: Introduction to SEO
- What is SEO?
- Importance of SEO in digital marketing
- How search engines work (Crawling, Indexing, Ranking)
- SEO vs SEM vs SMM
Module 2:Keyword Research
- Importance of keywords in SEO
- Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs, etc.).
- Types of keywords (short-tail, long-tail, LSI keywords)
- Competitive analysis for keywords
Module 3: On-Page SEO
- Title tags, meta descriptions, and headers (H1, H2, H3)
- Keyword optimization (content and tags)
- Image optimization (alt tags, file names)
- Internal linking strategies
- Content creation and optimization
Module 4:Technical SEO
- Website speed optimization (Core Web Vitals)
- Mobile-friendly optimization (Responsive design)
- HTTPS and SSL security
- XML sitemaps and robots.txt
- Canonical tags and URL redirection (301/302)
- Fixing crawl errors using Google Search Console
Module 5: Off-Page SEO
- Link building techniques (Guest blogging, outreach)
- Importance of backlinks in SEO
- Types of backlinks (dofollow vs nofollow)
- Social media signals for SEO
- Local SEO (Google My Business, citations, reviews)
Module 6: Content Marketing and SEO
- Content strategy development
- Blogging for SEO
- Evergreen vs trending content
- Content distribution and promotion
- Understanding E-A-T (Expertise, Authority, Trustworthiness)
Module 7:Analytics and Reporting
- Setting up and using Google Analytics
- Setting up and using Google Search Console
- Understanding key SEO metrics (CTR, Bounce Rate, DA/PA, etc.)
- Tracking rankings and organic traffic
- Generating SEO reports for clients
Module 8: SEO Tools and Resources
- Google Analytics and Search Console
- Ahrefs, SEMrush, Moz
- Screaming Frog, Yoast SEO, and Rank Math
Hands-on Projects
- Keyword research for a website
- Conducting an SEO audit
- On-page and off-page optimization for a sample website
- Preparing an SEO strategy for a client
Assessment and Certification
- Quizzes after each module
- Final project evaluation
- Certification upon successful completion
End-to-End Career Assistance
Comprehensive Career Support to Help You Shine
Resume Build
Upgrade and polish resumes to make them stand out to potential employers.
Industry Relevant Training
Learn From digital marketing industry experts with real-world experience.
Project Presentation
Develop presentation skills and refine projects with constructive feedback from peers and instructors.
Career Guidance
Dedicated Assistance to help figure out the right step for your career.
Personalize Emphasis
We ensure each student receives focused as we teach them key concepts
Mock Interview Drill
Comprehensive Guidance to master interview skills & land your dream job.
Be in the spotlight by getting certified!
Industry-Recognized Certificate
Earn a valued certification that validates your skills and enhances your professional credibility.
Stand Out in Job Market
Differentiate yourself from other candidates with qualifications employers trust and recognize.
Your Passport to Career Growth
Unlock new career opportunities and take the next step toward your professional goals.
Offline
Online
Recorded
Total Program Fee:
₹30,500 ₹25,500
- Live instruction from Industry Veterans
- Vibrant community just like a College Campus
- Hands-on curriculum with Real-Life Projects
Apply Now
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